Dubai, UAE – August 2025
In a bold move that signals its growing presence in the digital and tech investment space, Nasr Capital has officially acquired Skimbox, a UAE & India based digital marketing and product innovation company. The deal, finalized in May 2025, marks a key milestone in Nasr Capital’s strategy to build a high-performing portfolio of tech-enabled assets and digital-first ventures.
A Strategic Fit
Founded in India and now headquartered in Dubai, Skimbox is known for its work in performance marketing, brand-building, and launching consumer-focused digital products. The company has served over 100 brands globally and helped scale multiple e-commerce and D2C businesses over the last 8 years.
With Nasr Capital’s growing footprint in tech startups and consumer innovation, Skimbox offers a unique operational synergy and proven profitability.
“We’ve admired Skimbox for years. It’s a team that knows how to build, launch, and scale brands. Bringing them into our fold means we’re not just investing in digital—we’re now operating and scaling it in-house,” said Aman Shams, Founder & Managing Partner at Nasr Capital.
A Future of In-House Innovation
Under Nasr Capital’s ownership, Skimbox will continue to operate as an independent brand but will now serve as the marketing and digital growth engine for all portfolio companies under Nasr Capital. This includes ventures in consumer products, real estate, digital assets, and tech.
The acquisition also opens up a wider tech innovation vertical where Skimbox’s internal product team will develop proprietary tools and platforms to support the group’s expansion.
Founder Transition
As part of the deal, Aman Shams, the founder of both Skimbox and Nasr Capital, has consolidated operations to focus on creating an integrated ecosystem where capital, technology, and growth come together under one roof.
“This is more than an acquisition—this is a convergence of everything we’ve built over the years. From marketing to investment to product—our ecosystem just got tighter, faster, and smarter,” Shams added.
What’s Next
Skimbox’s current team remains in place, with no layoffs or structural changes announced. NasrCapital has confirmed that the acquisition is the first of several to come as it aims to deploy capital into operations-first ventures—companies where profitability, execution, and scale can be tightly controlled.
About Nasr Capital
Nasr Capital is a Shariah-compliant investment company based in the UAE and India, investing across tech, real estate, digital assets, AI, and consumer products. Its structured, performance-based profit-sharing model has attracted early interest from retail investors and entrepreneurs seeking ethical, high-growth investments.
About Skimbox
Founded in 2016, Skimbox is a tech consultancy firm and product growth company specializing in branding, performance campaigns, and D2C scale-up. It has worked with global brands, unicorn startups, and high-impact founders across India, Europe, the Middle East, and North America.
